You may have noticed this already, but here at Original Ginger, we love the colour orange. It’s bright, fresh, and inspiring… not to mention abundant at this time of year, which is just fine by us! Halloween means vibrant pumpkins, a rainbow of autumn leaves, blazing sunsets and cozy fires - all of which are supremely orange - and just perfect for sharing with the people you love. So to celebrate the season in our signature colourful style, the extended OG family all took a trip to a local farm, and we wanted to share the fun experience with … [Read more...] about Langley Aldor Acres Team Event
Titles, Subjects, and Headlines: Short Stories For Marketing Successful marketing relies on awesome introductions: your business thrives on first impressions. Subject lines and headlines need to be just as fantastic as the content they announce, to ensure readers actually bother checking out the email campaigns and blog articles you pour your heart and soul into writing. Once you take into consideration that titles and subjects should also be short, snappy, and SEO ready, you might start wondering how your efforts stack up. Luckily, the … [Read more...] about How to Create More Powerful Blog Titles, Email Subjects, and Marketing Headlines
Online shopping should be fun, convenient, and stress-free for both shoppers and online retailers. As a digital agency we are involved in helping our clients with branding and identity, video production , web design, social media, email marketing, and yes, e-commerce! So when we hear about new shipping features that could accelerate and simplify your order fulfillment process we get pretty excited about sharing the news. Shipping rates are a key setting for an online storefront. The more cost efficient your shipping rates, the more likely … [Read more...] about Canada Post’s VentureOne Program Gets an Exciting E-Commerce Overhaul
Ask anyone you know what they think of website pop ups The responses you get will vary, but are generally negative and may include such gems as: “they remind me of XXX website viruses”, or “I just want to read this article, dammit!” or, “WTF, where are all these pop ups coming from?!” The maddening pop up tends to evoke thoughts of cheap and cheesy web design, of insidious spy-ware, or of insincere congratulations for being the 12,000,000th visitor to the site so click now or forfeit your prize! Despite being quite universally hated, the … [Read more...] about Pop Ups: Do You Really Have to Annoy Your Clients Into Submission?
In our last article, we discussed Interbrand’s Top 25 Canadian Brands list, and we looked at why authenticity and value propositions are so important to your brand message. As inspiring and impressive as the included brands are, the Original Ginger team has a few favourites that didn’t make the cut based on overall monetary value. Effective branding isn’t only developed with massive budgets and marketing teams- it’s a special blend of visual design, clear messaging, the customer experience, and company values. Take a look at this collection … [Read more...] about 4 Standout Canadian Brands That Deserve Some Love