Let's take a page from Mastering the Art of French Cooking Planning your website can sometimes feel like that special dinner you’ve been planning for some time, you know the fancy French meal you’ve eyed in the Julia Child recipe books but were too nervous to attempt until now? You stare at the cupboards in confusion and that recipe book keeps giving you the stink eye. You know you have to get started. Like every restaurant needs a signature dish, every business needs a website. Especially nowadays. But, your guests are coming and they’ll … [Read more...] about Planning Your Website Like A Gourmet Meal
Imagine a bicycle wheel. Branding and a website are the hub. Initiatives like email marketing, social media, video and other content marketing tools are the spokes, driving the bicycle forward. This articles focuses on one of the spokes; email marketing, and here are 6 snackable tips for creating top-notch emails. Have a Plan-Stan – Due dates can creep up on you and creating content on the fly can be challenging to say the least. Be sure to have a planning calendar where you have content you can plug in as needed. Keep it Casual - Emails … [Read more...] about Snackable Tips for Top-Notch Emails!
Marketing emails get opened more often than you think. Reports indicate that automated email messages average 70.5% higher open rates and 152% higher click-through rates than “business as usual” marketing messages (Epsilon Email Institute). In fact, email marketing is 40 times more effective at acquiring new customers and has the highest ROI for any marketing tactic, with a whopping $38 for every dollar spent! … [Read more...] about 9 Steps to Success: Build Your Business Through Email Marketing
There’s a new adage for the online marketing age: A video is worth a million words. This isn’t just a pithy twist on an old saying, but an observation that makes a big statement about the impact of video in advertising (it’s actually 1.8 million words, if you want to be exact, according to Forrester Research). An emotional connection between human and brand When it comes to marketing, videos are a superior medium in almost every way, and not just because it’s too daunting to read the terrifyingly huge wall of text two million … [Read more...] about The Power of Personal Connection Through Video
Your website launch should be a big deal. It’s an opportunity to start with a splash and build momentum for your business. Here’s what you need to do to achieve maximum impact when your site goes live. Before you launch your new website You need to think of the launch of your new website as an event – something important that happens on a specific day and time, where your brand and everything it has to offer becomes available to the public. Doing this puts your launch team in the correct frame of mind – not just your internal team, but … [Read more...] about Supercharge Your Website Launch
Original Ginger launches a new video and website for City of Abbotsford Economic Development We’re a lucky bunch here at Original Ginger. Every day we’re thankful for the wonderful, creative (and brave!) clients we have the opportunity to work with. But on November 18th we were particularly thankful. Why? Because that was the day we launched a ground-breaking new website for our fantastic client, City of Abbotsford Economic Development (CAED). We’ve been working with CAED for nearly a year now, with the rewarding tasks of creating a … [Read more...] about We love what we do: Great work for great clients