The top 6 reasons it’s important to update your WordPress site regularly So you’ve got a shiny new WordPress website. With all the fancy plugins and themes. You paid good money to get an agency to do it all professional-like. So why bother updating it? It’s all good, right? Wrong. Well, mostly wrong. In case you missed it, there are a lot of reasons why you need to keep your WordPress website updated. And we don’t just mean the content, we mean the back-end. See, the back-end of your website is what actually makes it look pretty and … [Read more...] about WordPress Updates and New Releases and Security Upgrades, Oh My!
You know Dasher and Dancer and Prancer and Vixen, Comet and Cupid and Donner and Blitzen… But do you recall, the Most Original Ginger of all? Ok, true enough. There are no ginger reindeers in that classic Christmas song. And you might think that we’ve dipped into the eggnog one too many times…but that’s the beauty of imagination and original thinking. Anything is possible! There’s no limit to what you can create! That’s why we love working with unique and creative people like yourself! And we want to thank you for being there! For visiting … [Read more...] about Merry Christmas to our ‘Original’ Community of Readers!
We often write about the importance of branding and video production for business, because we know just how effective an honest, personal look into how a company runs can be when it comes to building strong customer relationships. However, what might not be as apparent is one of the most wonderful things about the entire process: that creating each special, individual piece means really getting to know the people that we’re working with. To show you what we mean, we wanted to share a recent case study video we made with Jill, the owner of … [Read more...] about Bean There At Blacksmith – A Case Study
We’re often told that the speed and ease of online life has shortened attention spans and created a culture of habitual ‘tuning out’. There are warnings that our brains are responding to internet ads by going full zombie, ignoring them while mumbling and shuffling along on our phones. While this might be true of (boring!) banner ads, the savvy marketers of Original Ginger know that standing out and branding up is a matter of presenting engaging, funny, and sincere content and that there’s never been a more effective vehicle for doing it than … [Read more...] about Your Best Video Advertising: The Long and Short of It All