Imagine a bicycle wheel. Branding and a website are the hub. Initiatives like email marketing, social media, video and other content marketing tools are the spokes, driving the bicycle forward. This articles focuses on one of the spokes; email marketing, and here are 6 snackable tips for creating top-notch emails. Have a Plan-Stan – Due dates can creep up on you and creating content on the fly can be challenging to say the least. Be sure to have a planning calendar where you have content you can plug in as needed. Keep it Casual - Emails … [Read more...] about Snackable Tips for Top-Notch Emails!
Marketing emails get opened more often than you think. Reports indicate that automated email messages average 70.5% higher open rates and 152% higher click-through rates than “business as usual” marketing messages (Epsilon Email Institute). In fact, email marketing is 40 times more effective at acquiring new customers and has the highest ROI for any marketing tactic, with a whopping $38 for every dollar spent! … [Read more...] about 9 Steps to Success: Build Your Business Through Email Marketing
We’re often told that the speed and ease of online life has shortened attention spans and created a culture of habitual ‘tuning out’. There are warnings that our brains are responding to internet ads by going full zombie, ignoring them while mumbling and shuffling along on our phones. While this might be true of (boring!) banner ads, the savvy marketers of Original Ginger know that standing out and branding up is a matter of presenting engaging, funny, and sincere content and that there’s never been a more effective vehicle for doing it than … [Read more...] about Your Best Video Advertising: The Long and Short of It All
At Original Ginger, we know how important it is to keep growing, and we just launched our new website to reflect the growth of our own brand and service offerings. But don’t worry; the important things never go out of style at OG. We still: Are a specialized boutique marketing and branding agency Love what we do, and who we do it for -- our community right here in the Fraser Valley Blend friendly small-town charm, big agency expertise and boutique quality service, without the downtown agency price tag Like our office full of … [Read more...] about We’ve Evolved, So Has Our Website
There’s a new adage for the online marketing age: A video is worth a million words. This isn’t just a pithy twist on an old saying, but an observation that makes a big statement about the impact of video in advertising (it’s actually 1.8 million words, if you want to be exact, according to Forrester Research). An emotional connection between human and brand When it comes to marketing, videos are a superior medium in almost every way, and not just because it’s too daunting to read the terrifyingly huge wall of text two million … [Read more...] about The Power of Personal Connection Through Video