If you are a business and you are not yet on Facebook — shame on you. Facebook is a FREE opportunity knocking — answer the door! You are missing the opportunity to create brand awareness, gain SEO for your website, show off your brand’s personality, establish your expertise, and gain referrals. The world of marketing is changing and even traditional retail storefronts are seeing a boost in revenue via online social media efforts.
What You Need to Know
Most people don’t realize that it is against Facebook’s policies to represent your business via your personal profile so it is wise to learn about how to create a business page for yourself. You wouldn’t want to build your following only to have Facebook “shut you down”. We recommend you set up a business page, or have a professional set one up for you.
How do Business Pages Work?
Similar to profiles, pages can use applications to communicate and engage with your audience, or capture a new audience virally through friend recommendations, newsfeed stories, Facebook events, etc. Just keep in mind that you can only add a page if you are the official representative of an organization or business.
We recommend you choose and reserve a unique username that is easy to remember and to find. Visit the Facebook section on choosing a Username here.
Now, to begin creating your page visit www.facebook.com/pages/create.php and simply follow the steps through the process.
Once you have completed all the steps, you need to populate content into the various areas of the Facebook Page. When you are satisfied, you can “publish” it so it’s visible to all of your visitors.
How Do I know if My Page is Published or Not?
If your Facebook Page is “unpublished,” you will see a dialog at the top of your Facebook Page indicating that it is not currently visible to users. There is a link there to publish your page. This will instantly set your Facebook Page to published and make it visible to all users. You can also set your Page to “published” from the Edit Page while editing your Facebook Page.
Setting your Facebook Page to “unpublished” will hide it from all users, including your supporters. Your Facebook Page will only be visible to the administrators of the Page while it in unpublished. Don’t forget to “publish” it when you’re finished making any changes.
This is the second in a series of posts written about Facebook and how you can use it for your business. Future posts will include pointers on how to manage your Facebook profiles as well as how to “spice” up your Facebook page and increase visitor engagement.
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Original Ginger is a Digital Agency located in the heart of historic Fort Langley, a hip and artistic suburb of Vancouver BC.