The internet has provided the global community with instant information, broad connections to billions and a revolutionary form of communication BUT how do you determine where and how to best focus your time, energy, and financial resources? What seems like effortless access to consumers DOES after all require some research, expertise, and a plan specific to your business – what we at Original Ginger call an Internet Marketing Plan.
Determine Key Components to Online Success With An Internet Marketing Plan
Sure you’ve heard of Twitter, Facebook, SEO and PPC (pay per click) advertising such as Google Adwords, but how should they all work together, along with the many other Internet Marketing vehicles available today, to produce measurable results that increase brand awareness and improve your bottom line?
Do you have a plan that considers your business objectives to carry out specific Internet Marketing tasks like SEO, to your target customers over a pre-defined period of time?
What is Your Internet Marketing Plan?
If you sell a tangible product, marketing that product online will require a completely different approach than if you are marketing a personal service.
For example, if you provide coaching or counselling services, people will only want to engage your services if they believe in your expertise. Simply directing them to your website page isn’t going to convert visitors to paying clients. YOU need to establish yourself as an expert. So how do you do that?
If you are a product or location based business (i.e, restaurant or retail), there are additional tools we would recommend to drive traffic not only to your website; but, to your physical location if you have one. The approach to your online audience would also be completely different.
So which tools are most productive for YOUR business? How do you use tools like SEO and PPC cost effectively? Do you understand who your target market is, where to find them online, and how to interact with them once you do? How do you know when the actions you take are working?
Having an internet marketing plan will provide direction, recommendations, tactics, timelines, and measurable goals. We’ll tie together the creative and technical aspects into one big strategic bundle just for YOU! It will be presented in an easy to understand format with opportunity to review its initiatives together.
Just having a website or a social media profile is not enough. You need to plan, accumulate, activate, and then measure the results. We’d love to be there every step of the way.
Let’s Get Started!