So you’ve got a professional, well designed website. It’s fully functional. It speaks to your customers and is easy to use. But is it easy to find? Don’t make your customers play “Where’s Waldo?” with your business on the Internet.
SEO a.k.a Search Engine Optimization
Search engine optimization (SEO) is the process of improving the visibility (ranking) of your website and web pages in search engines via natural, unpaid, organic search results. The higher a site appears on a search engine results page (SERP), the more visitors it will receive from the search engine’s users.
You can commit to boosting your own SEO by consistently updating your social media, blog and email marketing campaigns. But that’s only scratching at the surface.
Optimizing your website includes many factors. Effective SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by your target audience.
It involves editing content and HTML to increase relevance to specific keywords and to remove barriers for the search engines and promoting a site to increase the number of backlinks, or inbound links.
We offer SEO as part of a broader Internet Marketing campaign, which begins with website development and design. The WordPress platform and E-Commerce (shopping cart) solutions we use have built in SEO tools. Additionally, we share valuable SEO information in our consultations, training and follow up sessions. Even further SEO Analysis with specific tools allows us to adjust image tags, video tags, shopping carts and text content to boost your SEO even further.
We know your business is worth being found and there are potential customers waiting to find you. Let us help your company rise to the top of Google.
Search engine optimization (SEO) is one of the most important things you can do for the success of your business online.