Social media is where your brand’s personality can really shine, connecting with customers and building communities. And the best part is that all the tools are available for free: Twitter, Facebook, YouTube, Linkedin. Supplement these tools with email marketing campaigns, timely blog posts and a relevant strategic online marketing plan and you have undeniable reach.
We’ll help you put the “social” into your social media, without compromising your brand or your time.
Getting Started With Social Media
If you’ve been working with us on your website design we already have a pretty good idea of your brand and the marketing plans you have in place. The next step is to create a social media action plan. Not a client yet? It’s never too late to get started.
Our team of marketing gurus, copy writers, and social media experts are available to help you set up, understand, and use free, user-friendly tools like Twitter, Facebook, and Linkedin in a meaningful way. We’ll also help you set up and use blogs and email marketing campaigns as natural extensions of your website and social media profiles.
We’ve all heard that less is more, and with Twitter, 140 characters is all you need to make powerful business connections. With the proper tweets, you can get the word out about your business or communicate a strong call to action. And just like we brand a website, we can brand your Twitter profile, too. We’ll help you navigate the world of Twitter, by suggesting tools to make things easier, the benefits of tweeting at all, and help you understand the balance between personal and professional.
Visit our blog for FREE tips, tools, and resources on Twitter
Facebook is one of the biggest social media platforms in the world, with millions of users waiting to interact with your brand. It allows branded welcome pages, statistics and a whole slew of features to test your reach in the market. Our team is available to help you set up your account, plan your calls to action and brand your welcome page. We are currently welcoming new clients for Facebook consultations, strategic planning, orientation, and training.
Visit our blog for free tips, tools, and resources on Facebook
YouTube
People are visual and that’s a fact! Posts, tweets, and articles with video and lots of imagery always get more responses than any other media online. You should also know that since Google purchased YouTube, having a YouTube channel to post your videos on can increase your website’s search engine ranking. Is YouTube part of your social media plan?
Blogs
Blogging brings people together. A blog is an opportunity to improve customer service, enhance communication, share information, increase networking opportunities, engage people, and boost your search engine optimization (SEO). And all for free! It’s an opportunity to reciprocate links with others, establish your business as a knowledgeable and respected player in your field and initiate conversations with potential clients.
We have a ton of ideas to share with you on how to implement and maintain a blog. Our team of experts will help you craft ideas for blog posts and even assist with content.
Start connecting today.For more information on what a blog is all about, visit ours — Fresh Ginger.
“Get Started” Social Media Action Plan
Original Ginger is now offering a “Get Started” Social Media Action Package that will launch your online brand, the right way, with the right strategy — specifically tailored to your business and industry.
Our expert marketing services speed you through strategy, program design, training and launch!
A social media marketing campaign has global reach which translates to instant increases in traffic to your website and subsequent leads. According to Hubspot Blog, 62% of companies report that social media has become more important as a source of leads. 81% of businesses reported that their company blog is useful to critical for their business. According to “All Twitter“, 62 percent of Fortune 500 companies have an active corporate Twitter account. A recent Business.com study showed that 55 percent of B2B survey respondents search for information using social media, and IBM reported an incredible 400 percent increase in sales in a single quarter after implementing a pilot program of social selling. If you are not harnessing the power of social media for your business then you are leaving customers on the table.
There is no cookie cutter approach to social media and digital marketing. Social media is one of many options in Internet marketing. It can engage your target audience, encourage online conversations, increase your web presence, expand brand awareness, generate publicity (both good & bad) and provide SEO benefits. Perhaps most importantly, a managed social media presence helps you build a positive social reputation for your business.
If you are launching a new product, brand and/or website, the “Get Started” Social Media Action Plan will ensure you have more than your basics covered!
Our plan will provide you with the following:
- Social Media
- Basic social media marketing strategy development to provide perspective on what to post about, when and how to post it, etc.
- Content written for targeted posts, including scheduling through preferred Twitter tools
- A ‘starter’ list of targeted hashtags of specific interests for your business
- Guidelines on best practices for social media marketing
- Suggested list of followers and key influencers – helping you grow your network and establish visibility
- Tips to increase your social network “following”
All compiled in an easy to follow tailored report.
Public Relations
Whether you’re announcing the launch of a new initiative or promotion or just keeping your followers informed – we’ll help you get the word out. This package includes one targeted Press Release and boilerplate created for your business.
If you are not currently utilizing email marketing, and have opted to not engage in that service with us – additional charges may apply for distribution of your release. Ask us for more details.
Want to supplement a social media action plan with Maintenance Services? Or perhaps you need a more comprehensive Digital Marketing Plan that includes our analysis and full report on the best tools available online for your business. Maybe we’ve built your website or social media site and you need Training.
We can help!
