What Does It Mean to Like A Facebook Page?

May 17, 2012 By Leave a Comment

On Facebook when you “Like” someone’s page, you will now receive status messages in your newsfeed from that page, be notified when they post new photos, and receive invitations to their events. You may also receive “Updates”. It will show in your recent activity on your wall that you “liked” that page. If you “Liked” it when acting as your personal profile, a link to their page will appear in your Activities and Interests area on the info section of your personal profile.

By the same token, when someone “Likes” YOUR business page, it means that they will receive YOUR status messages in their newsfeed, be notified when YOU post new photos, and YOU can easily send them invitations to YOUR events. You can also send them “Updates” easily. YOUR page will show on their wall under recent activity. When their friends see it they may take an interest and do the same.

How To Like a Facebook Page

When on a Timeline Page that interests you, click “Like”, which is displayed just above their views and apps boxes. You can Search for Pages by visiting the Facebook Pages Directory. OR search for a term or name on Facebook. Facebook  filters the results to show Pages, Apps, etc. Select the page that interests you.

How To Unlike a Page

You can unlike a Page by taking the following steps:

  • Find the post in your profile that states you like the Page or find a post from the Page in your News Feed
  • Click the “x” located in the top right hand side of the post
  • From the drop-down menu, click “Unlike Page.”

You can also navigate to the Page by entering its name into the search bar in the upper right corner, and click the “Unlike” link located inside the messages dropdown labelled unlike. The messages dropdown is located directly underneath the Timeline cover image.

Where do the Pages I’ve “Liked” display on my profile?

The Pages that you Like will be displayed in the views or apps boxes below your cover image. They may also be displayed in the right hand side of the newsfeed on your Facebook Timeline profile. You can hide the likes box in the newsfeed if you want to by selecting the edit pencil and selecting “hide from Timeline”.

How Do I Know How Effective My Facebook Business Page Is?

On your business page, in the top right corner next to the cover image you will see a button that says Admin Panel. Select this button and open your admin panel to “View Insights”. Insights provides Facebook Page owners with helpful statistics regarding page content. This will help you better understand how to improve your interaction and engagement with others on Facebook.

Only YOU, as the Page administrator can view the insights.  This is a FREE service for all Facebook Pages.

Promoting Your Facebook Business Page

Invite people to engage with your Facebook business page, promote your Page via Email Marketing Campaigns, include a link to your Facebook Business Page in your email signature, and promote your Facebook presence on Twitter. There are so many ways you could be promoting your page!

This is one of several articles in a series on Facebook and Small Businesses.

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Original Ginger is a Digital Agency located in the heart of historic Fort Langley, a hip and artistic suburb of Vancouver BC.

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Your Business Without A Facebook Page. That’s lost opportunity…

April 9, 2012 By Leave a Comment

Your Business Without A Facebook Page is a lost opportunity

If you are a business and you are not yet on Facebook — shame on you. Facebook is a FREE opportunity knocking — answer the door! You are missing the opportunity to create brand awareness, gain SEO for your website, show off your brand’s personality, establish your expertise, and gain referrals. The world of marketing is changing and even traditional retail storefronts are seeing a boost in revenue via online social media efforts.

What You Need to Know

Most people don’t realize that it is against Facebook’s policies to represent your business via your personal profile so it is wise to learn about how to create a business page for yourself. You wouldn’t want to build your following only to have Facebook “shut you down”.  We recommend you set up a business page, or have a professional set one up for you.

How do Business Pages Work?

Similar to profiles, pages can use applications to communicate and engage with your audience, or capture a new audience virally through friend recommendations, newsfeed stories, Facebook events, etc. Just keep in mind that you can only add a page if you are the official representative of an organization or business.

We recommend you choose and reserve a unique username that is easy to remember and to find. Visit the Facebook section on choosing a Username here.

Now, to begin creating your page visit www.facebook.com/pages/create.php and simply follow the steps through the process.

Once you have completed all the steps, you need to populate content into the various areas of the Facebook Page. When you are satisfied, you can “publish” it so it’s visible to all of your visitors.

How Do I know if My Page is Published or Not?

If your Facebook Page is “unpublished,” you will see a dialog at the top of your Facebook Page indicating that it is not currently visible to users. There is a link there to publish your page. This will instantly set your Facebook Page to published and make it visible to all users. You can also set your Page to “published” from the Edit Page while editing your Facebook Page.

Setting your Facebook Page to “unpublished” will hide it from all users, including your supporters. Your Facebook Page will only be visible to the administrators of the Page while it in unpublished. Don’t forget to “publish” it when you’re finished making any changes.

This is the second in a series of posts written about Facebook and how you can use it for your business. Future posts will include pointers on how to manage your Facebook profiles as well as how to “spice” up your Facebook page and increase visitor engagement.

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Original Ginger is a Digital Agency located in the heart of historic Fort Langley, a hip and artistic suburb of Vancouver BC.

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Social Media Domino Effect For Business

April 2, 2012 By Leave a Comment

social media

Twitter | Facebook | YouTube | LinkedIn

One thing is certain in the world of social media – tools will change. Right now, the tools listed above are hot, hot, hot! But don’t get too hooked into counting on any one. Does this mean you shouldn’t use any of these tools to grow your business – nope. Does it mean you shouldn’t put in the time to learn how to use them effectively – nope. It just means, that you need to adapt your business tools to your marketing plan as quickly as technology adapts to marketplace trends. You need to reach your audience wherever they may be as effectively as possible!

Social Media Goals

There are many reasons why YOU as a business owner SHOULD be using the hottest social media tools:

  • To create awareness of your products/services
  • To engage and connect with potential clients
  • To inform and empower your current clients
  • To demonstrate confidence in your services/products
  • To provide an avenue for past and current clients to be advocates of your products/services, making it easy for them to refer you to their friends and business associates
  • To find strong resources for your business by connecting with like-minded business owners
  • To network with other business owners who offer complimentary services to your own
  • To show your support for other business services and products you believe in (perhaps, you can cross link to one another’s websites or blogs) and retweet each other’s promotions
  • To share info about upcoming events of interest to your followers
  • To direct traffic to your website and create SEO (search engine optimization) opportunities.

Using Social Media Collectively

Use the tools available to you in tandem with one another.

For example, once this post is ‘ready for publishing’ we use Twitter to post it to our followers, and our Twitter profile is automatically set up to post to our Facebook profile. Voila – in one click! Now, our followers can ‘retweet’ or ‘repost’ to all of their friends and business associates if they find our post interesting and informative.

  • List all of your social media accounts on your official website and vice versa. We do it because we want to engage potential clients in conversations about how we can help their business. We feel confident in the services we offer and we want to shout it out to the world – don’t you?!
  • Set up Networked Blogs, RSS Graffiti or something similar so that your blog articles stream to your Linkedin profile automatically.
  • Use plug-ins and bookmarks on your blog and/or website to make it easy for readers to ‘share’, ‘tweet’, and ‘post’, your latest information to their own profiles with one click.
  • Consistent tweeting and blogging is an easy, quick, and affordable way to always have fresh new information on your website that gives people a reason to return there again and again.

This article only scratches the surface of what social media can do for you if it is used strategically. We recommend that you have a digital marketing plan in place first, complete with goals, timelines, tactics, recommended vehicles (digital tools including social media) and delegated service providers where necessary. Having a schedule in place identifies specific checkpoints where you are able to measure progress and adjust your plan as you go. Your success depends on it!

This is the first in a series of articles about social media. Interested in other articles from ‘Fresh Ginger’? Subscribe now so topics are delivered straight to your inbox.

Original Ginger is a Digital Agency located in the heart of historic Fort Langley, a hip and artistic suburb of Vancouver BC.

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