On Facebook when you “Like” someone’s page, you will now receive status messages in your newsfeed from that page, be notified when they post new photos, and receive invitations to their events. You may also receive “Updates”. It will show in your recent activity on your wall that you “liked” that page. If you “Liked” it when acting as your personal profile, a link to their page will appear in your Activities and Interests area on the info section of your personal profile.

By the same token, when someone “Likes” YOUR business page, it means that they will receive YOUR status messages in their newsfeed, be notified when YOU post new photos, and YOU can easily send them invitations to YOUR events. You can also send them “Updates” easily. YOUR page will show on their wall under recent activity. When their friends see it they may take an interest and do the same.

How To Like a Facebook Page

When on a Timeline Page that interests you, click “Like”, which is displayed just above their views and apps boxes. You can Search for Pages by visiting the Facebook Pages Directory. OR search for a term or name on Facebook. Facebook  filters the results to show Pages, Apps, etc. Select the page that interests you.

How To Unlike a Page

You can unlike a Page by taking the following steps:

• Find the post in your profile that states you like the Page or find a post from the Page in your News Feed
• Click the “x” located in the top right hand side of the post
• From the drop-down menu, click “Unlike Page.”

You can also navigate to the Page by entering its name into the search bar in the upper right corner, and click the “Unlike” link located inside the messages dropdown labelled unlike. The messages dropdown is located directly underneath the Timeline cover image.

Where do the Pages I’ve “Liked” display on my profile?

The Pages that you Like will be displayed in the views or apps boxes below your cover image. They may also be displayed in the right hand side of the newsfeed on your Facebook Timeline profile. You can hide the likes box in the newsfeed if you want to by selecting the edit pencil and selecting “hide from Timeline”.

How Do I Know How Effective My Facebook Business Page Is?

On your business page, in the top right corner next to the cover image you will see a button that says Admin Panel. Select this button and open your admin panel to “View Insights”. Insights provides Facebook Page owners with helpful statistics regarding page content. This will help you better understand how to improve your interaction and engagement with others on Facebook.

Only YOU, as the Page administrator can view the insights.  This is a FREE service for all Facebook Pages.

Promoting Your Facebook Business Page

Invite people to engage with your Facebook business page, promote your Page via Email Marketing Campaigns, include a link to your Facebook Business Page in your email signature, and promote your Facebook presence on Twitter. There are so many ways you could be promoting your page!

This is one of several articles in a series on Facebook and Small Businesses.

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Original Ginger is a Digital Agency located in the heart of historic Fort Langley, a hip and artistic suburb of Vancouver BC.