Video can be an intimidating undertaking for a business. But consider this — YouTube is one of the largest most successful social media channels online today. Why? Because people are visual and share way more video content than any other type of content.When you visit someone’s website, what are you most likely to look at first — the text content, images, audio, or video? Of those choices which one compels you to stay on the site for the longest length of time?
It might depend on the video audio and visual quality. The higher the quality and the more compelling and unique it’s topic, the more likely you’ll dive in and watch. The advantage of static content like text and images is that visitors can scan and skim them quickly. They will decide in seconds, if the content is worth exploring further.
YouTube is proof that if the content is compelling the quality doesn’t have to be top quality. However, compelling content needs to be evident in the first few seconds. Since your visitors have no idea what’s to come, they may not continue watching unless they are intrigued or entertained enough to do so.
Keep things focused
If you’re expecting your audience to invest time to watch your Youtube video(s), make sure you keep the total length to 3 minutes or less.
On the web, 3 minutes is a LONG time. Spend time working on your concept and script BEFORE you invest money into shooting or editing video. It will pay off in a much better product.
Finally, do a little research on YouTube to figure out which professional videos from businesses like yours are the most popular. Then, instead of creating your Youtube video by trial and error, or spending a ton of money on video equipment and editing software, consider hiring a professional.
A truly interactive website contains text, images and video for the most compelling user experience. The trick is to make sure that each page and post on your website carefully blends all of these elements into the best experience for your audience. Remember, you want to keep them on your site as long as possible AND you want to keep them coming back.
Call us at Original Ginger 778.298.1966 if you want to explore the idea of promotional video for your business. Video Production is part of what we do.
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Original Ginger is a Digital Agency located in the heart of historic Fort Langley, a hip and artistic suburb of Vancouver BC.