The top 6 reasons it’s important to update your WordPress site regularly So you’ve got a shiny new WordPress website. With all the fancy plugins and themes. You paid good money to get an agency to do it all professional-like. So why bother updating it? It’s all good, right? Wrong. Well, mostly wrong. In case you missed it, there are a lot of reasons why you need to keep your WordPress website updated. And we don’t just mean the content, we mean the back-end. See, the back-end of your website is what actually makes it look pretty and … [Read more...] about WordPress Updates and New Releases and Security Upgrades, Oh My!
Let's take a page from Mastering the Art of French Cooking Planning your website can sometimes feel like that special dinner you’ve been planning for some time, you know the fancy French meal you’ve eyed in the Julia Child recipe books but were too nervous to attempt until now? You stare at the cupboards in confusion and that recipe book keeps giving you the stink eye. You know you have to get started. Like every restaurant needs a signature dish, every business needs a website. Especially nowadays. But, your guests are coming and they’ll … [Read more...] about Planning Your Website Like A Gourmet Meal
Your website launch should be a big deal. It’s an opportunity to start with a splash and build momentum for your business. Here’s what you need to do to achieve maximum impact when your site goes live. Before you launch your new website You need to think of the launch of your new website as an event – something important that happens on a specific day and time, where your brand and everything it has to offer becomes available to the public. Doing this puts your launch team in the correct frame of mind – not just your internal team, but … [Read more...] about Supercharge Your Website Launch
At Original Ginger, we understand that you are busy doing what you do best, so being on top of the latest online news from Google may not be at the top of your list; however, on April 21st everything is about to change in a major way. It's one of those good news, bad news announcements from Google that will benefit some and create losses for others. Here it is, straight from the horse's mouth -- well, actually Google's Webmaster Central Blog: Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This … [Read more...] about The Latest Google Update You Need To Know About
As a business owner, you’ve probably heard of e-commerce. A lot. Everywhere, all the time! It’s one of those fancy sounding, techy sort of terms that you’re pretty sure you get the gist of, but assume is likely quite expensive and complicated to implement. Or, it may be that you’re still not even sure what to do with your website, so e-anything is basically on par with the flying cars and spacely sprockets from the Jetsons. Whatever reasons you may have for not looking into e-commerce yet, we want to tell you to reconsider. Like the title … [Read more...] about Easy, Effective, and Efficient: Why E-Commerce is Good for Business
There’s no business owner alive who hasn’t heard the old adage, “the customer is always right.” And you know what? I bet most of you out there hate it. Customers are quite frequently not just wrong, but sometimes they are amazingly, shockingly, INCREDIBLY wrong. Don’t panic and think that we’ve gone right off the rails, here - we still want to help you to give your customers the best experience possible. But one thing we’ve noticed over the years of working closely with businesses is that “the customer is always right” is almost exclusively … [Read more...] about Sometimes the Customer is Wrong… For Your Business