Humans are visual creatures by nature. This means, if you have an online presence (website, blog, email campaigns etc.), be sure to include photos, images, graphics. This will not only help break up the lame-o text, but help your visitors visually understand your messages. We’re actually just kidding about the lame-o text bit – text is sooo important! But seriously, not everyone can afford to have a paid subscription to those expensive stock photography sites. And besides, everyone uses them too. What you need is to find great images … [Read more...] about The 16 Best Free Stock Photo Sites
You know Dasher and Dancer and Prancer and Vixen, Comet and Cupid and Donner and Blitzen… But do you recall, the Most Original Ginger of all? Ok, true enough. There are no ginger reindeers in that classic Christmas song. And you might think that we’ve dipped into the eggnog one too many times…but that’s the beauty of imagination and original thinking. Anything is possible! There’s no limit to what you can create! That’s why we love working with unique and creative people like yourself! And we want to thank you for being there! For visiting … [Read more...] about Merry Christmas to our ‘Original’ Community of Readers!
Let's take a page from Mastering the Art of French Cooking Planning your website can sometimes feel like that special dinner you’ve been planning for some time, you know the fancy French meal you’ve eyed in the Julia Child recipe books but were too nervous to attempt until now? You stare at the cupboards in confusion and that recipe book keeps giving you the stink eye. You know you have to get started. Like every restaurant needs a signature dish, every business needs a website. Especially nowadays. But, your guests are coming and they’ll … [Read more...] about Planning Your Website Like A Gourmet Meal
Imagine a bicycle wheel. Branding and a website are the hub. Initiatives like email marketing, social media, video and other content marketing tools are the spokes, driving the bicycle forward. This articles focuses on one of the spokes; email marketing, and here are 6 snackable tips for creating top-notch emails. Have a Plan-Stan – Due dates can creep up on you and creating content on the fly can be challenging to say the least. Be sure to have a planning calendar where you have content you can plug in as needed. Keep it Casual - Emails … [Read more...] about Snackable Tips for Top-Notch Emails!
Marketing emails get opened more often than you think. Reports indicate that automated email messages average 70.5% higher open rates and 152% higher click-through rates than “business as usual” marketing messages (Epsilon Email Institute). In fact, email marketing is 40 times more effective at acquiring new customers and has the highest ROI for any marketing tactic, with a whopping $38 for every dollar spent! … [Read more...] about 9 Steps to Success: Build Your Business Through Email Marketing
There’s a new adage for the online marketing age: A video is worth a million words. This isn’t just a pithy twist on an old saying, but an observation that makes a big statement about the impact of video in advertising (it’s actually 1.8 million words, if you want to be exact, according to Forrester Research). An emotional connection between human and brand When it comes to marketing, videos are a superior medium in almost every way, and not just because it’s too daunting to read the terrifyingly huge wall of text two million … [Read more...] about The Power of Personal Connection Through Video