If it’s time to finally take your emails off the launch pad and kick them into a new orbit, you’re in the right place. This go-to guide is your step-by-step list of best practices for designing emails that engage, interest and incent action with your readers. Cosmic Copy A Superior Subject Line Highly undervalued, the subject line is your most critical component in the journey. So, let’s spend a bit of time on this. Your subject line is the very first thing your customer reads. Slip here, and you’ve lost them forever. Make it engaging … [Read more...] about Turbo-Boost Your Emails: Create Unstoppable Clicks
When Jody Thomas was looking to launch her women’s fashion label, SheaKardel, she knew she needed a great-looking website – one that would represent the wild spirit and free-flowing style of her clothing line. For this she turned to Original Ginger. From the very start, we fell in love with Jody’s sense of adventure – it shines through in her life story and in her designs. This inspired us to come up with a playful, engaging look for her site that was a true representation of her free spirit and her keen sense of style. Of course, the … [Read more...] about Fashion Forward: Growing a Business with Online Sales
You have a thriving business, a great website and maybe you’re spending hours on social media promoting your products or services. You might think your customer engagement is through the roof, but could you go a little further? Are you reaching the audiences you want? Do you require more customers to grow? It could be as easy as setting up a few emails. Yes, emails. They’re more than just spam. In fact, MarketingSherpa has shown that 72% of people prefer to receive promotional content via email. Email marketing is also 40 times more … [Read more...] about Email Marketing Means Building Better Business is Only A Click Away!
Humans are visual creatures by nature. This means, if you have an online presence (website, blog, email campaigns etc.), be sure to include photos, images, graphics. This will not only help break up the lame-o text, but help your visitors visually understand your messages. We’re actually just kidding about the lame-o text bit – text is sooo important! But seriously, not everyone can afford to have a paid subscription to those expensive stock photography sites. And besides, everyone uses them too. What you need is to find great images … [Read more...] about The 16 Best Free Stock Photo Sites
You know Dasher and Dancer and Prancer and Vixen, Comet and Cupid and Donner and Blitzen… But do you recall, the Most Original Ginger of all? Ok, true enough. There are no ginger reindeers in that classic Christmas song. And you might think that we’ve dipped into the eggnog one too many times…but that’s the beauty of imagination and original thinking. Anything is possible! There’s no limit to what you can create! That’s why we love working with unique and creative people like yourself! And we want to thank you for being there! For visiting … [Read more...] about Merry Christmas to our ‘Original’ Community of Readers!
Let's take a page from Mastering the Art of French Cooking Planning your website can sometimes feel like that special dinner you’ve been planning for some time, you know the fancy French meal you’ve eyed in the Julia Child recipe books but were too nervous to attempt until now? You stare at the cupboards in confusion and that recipe book keeps giving you the stink eye. You know you have to get started. Like every restaurant needs a signature dish, every business needs a website. Especially nowadays. But, your guests are coming and they’ll … [Read more...] about Planning Your Website Like A Gourmet Meal