If it’s time to finally take your emails off the launch pad and kick them into a new orbit, you’re in the right place. This go-to guide is your step-by-step list of best practices for designing emails that engage, interest and incent action with your readers. Cosmic Copy A Superior Subject Line Highly undervalued, the subject line is your most critical component in the journey. So, let’s spend a bit of time on this. Your subject line is the very first thing your customer reads. Slip here, and you’ve lost them forever. Make it engaging … [Read more...] about Turbo-Boost Your Emails: Create Unstoppable Clicks
Ah, rainy days, what to do with them in Greater Vancouver? People retreat to their homes and what do they do? They go online. That’s where more and more customers are doing their shopping. So, if you don’t want to lose out on customer traffic, maybe it’s time to assess that website of yours? Is it up to date with your latest posts or product info? Do your images need some refreshing? Let’s not forget e-commerce capabilities. If you have something to sell, what about creating coupons or setting up free shipping? If your website needs some TLC, … [Read more...] about Get ‘Web-ucated’ about WordPress and Ecwid through Our Brand New Learning Centre
If you've taken a peek around our website, you may have noticed that orange looks really good on us. The Original Ginger team designs beautiful custom marketing and branding solutions for our clients with every colour in the rainbow, but when it comes right down to it, we just can't resist our signature shade. Autumn leaves and ripe pumpkins are perfect examples... and they make a picture perfect setting for our super fun yearly OG Family and Friends event. Just look at all that glorious ginger! We're huge fans of Aldor Acres Family Farm; … [Read more...] about We Paint the Town Orange at our Annual Original Ginger Family and Friends Celebration
At Original Ginger, we’re always busy helping clients with their projects. Whether it’s building great websites, branding strategies, or creating eye-catching marketing videos, there’s always something happening at the OG headquarters. It seems we’re always on the move and when we’re not on the move, we’re literally out and about in the lovely area of Fort Langley, BC, walking our dogs, checking out new local eateries, or chatting up business owners to see how things are going. That’s when we realised, as busy as we are, we can’t get enough! We … [Read more...] about All About the Journey: How Your Brand Begins with Your Story and Ends in Success!
The Original Ginger team is proud to be out and about in the community all year round, having fun supporting local businesses and charities. While we love to celebrate and give back in every season, we have to admit – summer has got to be one of our favourites. As the days get a little shorter and cooler, we're taking a look back on some great photos from when we sponsored a sweet summer shindig: the 2017 BC Lupus Society Walk for Research and Picnic Party in the Park. We're proud to work with the BC Lupus Society on a number of fundraising … [Read more...] about Bright Sunshine and Brighter Smiles: Original Ginger at the BC Lupus Society Party in the Park