You might have noticed some sites have an “S” at the end of the HTTP (as in https://). What does this mean as a site visitor? What does this mean for business owners? Simply put, more security. Whether you’re paying a bill online or logging into an account, when you see https (or SSL) you know your connection to this site is encrypted so hackers can’t access your data. This actually isn’t anything new, in 2014 Google announced the migration towards https as a “lightweight” signal in ranking algorithms. Bottom line, when Google talks, … [Read more...] about One Little Letter Makes a (Web) World of Difference: HTTP vs HTTPS
Oh, WordPress, we could write here the many reasons we love you: Your ease of use, reliability, reasonable costs and your open source code that we can tickle and tweak to suit our liking. That’s why we’re in love. Because, if you’re on the lookout for a website content management system (CMS), you couldn’t pick a better or easier one than WordPress! Your website. It’s one of the most powerful business tools you will own. And believe us, it’s worth the investment, because once that site is up and running, it will serve many purposes. It’s … [Read more...] about Why You’ll Want to Take WordPress Home with You
We live in a fascinating time, full of new ways to share our passions using rapidly developing-technology, and when your passion is your business, the possibilities for fun, engaging, and effective promotion are endless! Even five years ago, no one gave much thought to streaming video as a marketing solution becoming so easily grasped by any company - and yet, here we are, with Facebook feeds full of ‘Live’ videos that are sometimes more cringe-worthy than compelling, or Instagram vids that are poorly-lit, poorly-planned, and poorly executed. … [Read more...] about Your Business, Live and On Demand: It’s Time to Start Video Marketing
Humans are visual creatures by nature. This means, if you have an online presence (website, blog, email campaigns etc.), be sure to include photos, images, graphics. This will not only help break up the lame-o text, but help your visitors visually understand your messages. We’re actually just kidding about the lame-o text bit – text is sooo important! But seriously, not everyone can afford to have a paid subscription to those expensive stock photography sites. And besides, everyone uses them too. What you need is to find great images … [Read more...] about The 16 Best Free Stock Photo Sites
The top 6 reasons it’s important to update your WordPress site regularly So you’ve got a shiny new WordPress website. With all the fancy plugins and themes. You paid good money to get an agency to do it all professional-like. So why bother updating it? It’s all good, right? Wrong. Well, mostly wrong. In case you missed it, there are a lot of reasons why you need to keep your WordPress website updated. And we don’t just mean the content, we mean the back-end. See, the back-end of your website is what actually makes it look pretty and … [Read more...] about WordPress Updates and New Releases and Security Upgrades, Oh My!