You have a thriving business, a great website and maybe you’re spending hours on social media promoting your products or services. You might think your customer engagement is through the roof, but could you go a little further? Are you reaching the audiences you want? Do you require more customers to grow? It could be as easy as setting up a few emails. Yes, emails. They’re more than just spam. In fact, MarketingSherpa has shown that 72% of people prefer to receive promotional content via email. Email marketing is also 40 times more … [Read more...] about Email Marketing Means Building Better Business is Only A Click Away!
The heart and soul of our work here at Original Ginger is building the perfect custom branding and marketing solution for you, which means we’re committed to helping you discover the right set of tools for the unique needs of your company and your budget. But we also know that when you’re starting out and it’s time to get your business online, it might seem like a free DIY website builder is a great option – the price tag looks too good to pass up, and if you can run a company, how hard can it be to build a website? If you want it to work well, … [Read more...] about How Building Your Own Website for FREE! Costs Your Business More Than You Bargained For.
You might have noticed some sites have an “S” at the end of the HTTP (as in https://). What does this mean as a site visitor? What does this mean for business owners? Simply put, more security. Whether you’re paying a bill online or logging into an account, when you see https (or SSL) you know your connection to this site is encrypted so hackers can’t access your data. This actually isn’t anything new, in 2014 Google announced the migration towards https as a “lightweight” signal in ranking algorithms. Bottom line, when Google talks, … [Read more...] about One Little Letter Makes a (Web) World of Difference: HTTP vs HTTPS
Oh, WordPress, we could write here the many reasons we love you: Your ease of use, reliability, reasonable costs and your open source code that we can tickle and tweak to suit our liking. That’s why we’re in love. Because, if you’re on the lookout for a website content management system (CMS), you couldn’t pick a better or easier one than WordPress! Your website. It’s one of the most powerful business tools you will own. And believe us, it’s worth the investment, because once that site is up and running, it will serve many purposes. It’s … [Read more...] about Why You’ll Want to Take WordPress Home with You
We live in a fascinating time, full of new ways to share our passions using rapidly developing-technology, and when your passion is your business, the possibilities for fun, engaging, and effective promotion are endless! Even five years ago, no one gave much thought to streaming video as a marketing solution becoming so easily grasped by any company - and yet, here we are, with Facebook feeds full of ‘Live’ videos that are sometimes more cringe-worthy than compelling, or Instagram vids that are poorly-lit, poorly-planned, and poorly executed. … [Read more...] about Your Business, Live and On Demand: It’s Time to Start Video Marketing