Although this isn't a mandatory step to having an email marketing newsletter, it is a great way to get more out of the articles you've written. If you're anything like us at Original Ginger we put a lot of thought into our articles. We want there to be value in every single one. We want people to be able to go back and reference that information at any time they need it. This is where archiving your email marketing newsletter somewhere on your website can be handy. It's great for clients to reference, you can re-use content, and it brings … [Read more...] about We Promise Not To Call You A Hoarder If You Archive – Email Marketing
If you're a savvy business owner in today's marketplace, you either already have a social media presence, or you are working on one. That means you should always be looking for valuable ways to interact with your followers. Sometimes, that means engaging in group conversations on topics of interest. This is where it can come in handy to have easily shareable email marketing campaigns. Let's say you end up in a discussion group on Facebook or LinkedIn and group members are looking for information on a specific topic. What if you happened to … [Read more...] about Email Marketing – The Many Advantages of Shareability
So far in our series on Email Marketing we've talked about subscriber 'capture', target market, and subscription forms. You already know that you need to have a well placed 'subscriber capture' system. Regardless of whether or not you are using widgets on your Facebook Landing Page, your website, or within your Twitter Tweets you need to make a decision on how your subscribers will opt-in. There are varying opt-in methods -- each with pros and cons. Why you want to use an opt-in method of obtaining subscribers: Email lists that are … [Read more...] about The Pros and Cons of Subscriber Opt-In Methods – Email Marketing
At Original Ginger, we think everyone secretly loves email. Why? Because it allows us all to quickly and economically communicate with family, friends, and clients no matter where THEY are; or where WE are. Large utility companies like Telus, Bell, and Hydro are now sending bills electronically via email and more people are subscribing to online news reporting, delivered straight to their inbox. But how does this affect you as a business owner? Well, if you're not already using email marketing -- you need to get started! This article covers … [Read more...] about What You Should Know About Boosting Your Brand With Email Marketing
Email Marketing - Is is still a viable marketing tool? Email marketing is often reported as second only to search engine marketing as the most effective online marketing initiative. Studies show that 89% of internet users are sending or reading email and there are no signs of that number declining. Some activities—like photo sharing and status updates—are now separated out into other applications, but email still remains the one online communication tool that everyone understands. In the U.S. almost half of Internet users check or send … [Read more...] about Capturing Email Marketing Subscribers Doesn’t Need to Be A CIA Operation!