A Guide To Social Media Images At Original Ginger, we know how difficult it can be for businesses to keep track of all of the latest social media trends and platforms. Currently, there are at least five major platforms that you should be considering for your business: Facebook, YouTube, Twitter, LinkedIn, Google+, and yes…. even Pinterest! But each and every one of these social media platforms requires some savvy design from YOU if you really want to capture the attention of new fans and followers. The problem is that each one requires … [Read more...] about A Guide To Social Media Images (Infographic)
Why Wordpress? People often ask if WordPress is an easy solution that they could use to build their own website AND maintain it all by themselves. Honestly, that is a loaded question. One of the reasons that we love WordPress is that it makes it possible for developers to deliver a website to our clients that is user friendly from a content management perspective. For the first time in history non-techie business owners can access the back end of their website and update things like text content, blog posts, featured image areas and … [Read more...] about Why WordPress – Do It Yourself Website Design?
Although this isn't a mandatory step to having an email marketing newsletter, it is a great way to get more out of the articles you've written. If you're anything like us at Original Ginger we put a lot of thought into our articles. We want there to be value in every single one. We want people to be able to go back and reference that information at any time they need it. This is where archiving your email marketing newsletter somewhere on your website can be handy. It's great for clients to reference, you can re-use content, and it brings … [Read more...] about We Promise Not To Call You A Hoarder If You Archive – Email Marketing
If you're a savvy business owner in today's marketplace, you either already have a social media presence, or you are working on one. That means you should always be looking for valuable ways to interact with your followers. Sometimes, that means engaging in group conversations on topics of interest. This is where it can come in handy to have easily shareable email marketing campaigns. Let's say you end up in a discussion group on Facebook or LinkedIn and group members are looking for information on a specific topic. What if you happened to … [Read more...] about Email Marketing – The Many Advantages of Shareability
So far in our series on Email Marketing we've talked about subscriber 'capture', target market, and subscription forms. You already know that you need to have a well placed 'subscriber capture' system. Regardless of whether or not you are using widgets on your Facebook Landing Page, your website, or within your Twitter Tweets you need to make a decision on how your subscribers will opt-in. There are varying opt-in methods -- each with pros and cons. Why you want to use an opt-in method of obtaining subscribers: Email lists that are … [Read more...] about The Pros and Cons of Subscriber Opt-In Methods – Email Marketing