What’s Your Winning
STORYTELLERS. BRAND BUILDERS.
YOUR PARTNER FOR GROWTH.
How do you define your business? What makes it stand out? And how do you communicate this to the market? These are just a few of the questions we explore in the process of building your brand strategy.
And Why Do You Need A Brand Strategy?
Because your brand is your message to the market, your promise to your customers about who you are, what you can deliver, and WHY you do what you do. Think of it as your manifesto. It’s how you engage with your customers and helps them understand how you are uniquely positioned to meet their needs. Wouldn’t you want them to know that?
Our in-depth, collaborative Brand Discovery Workshops are like a long, hard look in the mirror. This can be challenging, but also incredibly valuable. We’ll help you think about things you’ve never considered before, and feed these new insights and discoveries into a strategy for your brand.
Brand Discovery Workshops
As part of the brand discovery exercise, we’ll explore a wide range of topics. You can see a simplified view of the touchpoints in the table below. At the end of a brand discovery you will have a clearly defined brand that can be consistently represented in everything you do, and in how you and all of your staff engage with the market and your customers.
Brand Discovery Touchpoints
Brand Goals & Objectives
- Brand naming
- Brand voice, messaging and tone
- Brand identity design and visuals
- Taglines and straplines
- Stakeholder needs
- Organizational vision, goals and values
- Internal and external brand communications
- Characters and values of your brand essence
All of this leads towards the creation of a brand guide.
Not only is this an incredibly powerful tool for managing your brand internally and externally, it also helps you manage customer experience. Plus, the insights can influence your broader business strategy, as they crystallize your thinking.
If you’re ready to build a foundation for growth and future success, we’re ready to work with you. Give us a call at 778.298.1966 or Toll Free at 1.855.298.8650, or complete our online form.