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Marketing Automation

How Does Marketing Automation Fit In?

At a time when everyone is pushing for more personalized marketing, how does automation fit in? That’s a fair question, and we’ve got the answer for you.

We understand that business owners may not have a ton of budget, or an army of workers, so we recommend ways to automate your marketing workflows that don’t detract from a “personal touch”, don’t take rocket science to use, and don’t cost a fortune. Streamlining your marketing processes can decrease the administrative burden on your employees without decreasing your marketing efforts.

How does it work?

Let us paint you a picture. Imagine you’ve got a contact form on your website, and someone fills it in. Where does the information go? What process is in place to share relevant information with them following sign-up? How will this close a sale? How will this help you build your brand?

What if we told you that contact info could be streamlined straight through to a specific subscriber list? What if we said that strategic email campaigns could be triggered to auto send whenever someone signs up? What if we told you this was all possible and you didn’t have to lift a finger?! This is just one example of how marketing can be effectively automated.

Where Should It Be Used?

Marketing automation can apply to custom website design, content marketing, social media and other online marketing initiatives. We introduce marketing automation throughout the lifecycle of client projects, wherever it may make good business sense to do so. We’ll help you understand how it works, recommend which tools are the best to use, and then implement it on your behalf. You’ll be able to streamline, automate, and measure your marketing efforts.

We provide marketing automation recommendations as part of our web design and content marketing service packages. Call us at 778.298.1966 or Toll Free 1.855.298.8650 for more information.