City of Abbotsford Economic Development (CAED)
Open For Business.

Located in the heart of the Fraser Valley, Abbotsford is a city with a lot going for it – a great location, a young and educated workforce, and excellent infrastructure. The challenge for the City of Abbotsford’s Economic Development Department (CAED) was to tell this story to the world in order to attract business investment – and to do this, they turned to Original Ginger for help.

An Invitation to Innovate.

From the start, the mandate was clear: be innovative, push the envelope, inspire the remarkable internally and externally, and demonstrate approachability, community, and accessibility. In an engagement spanning a full year, we built on our unique, in-depth brand discovery process to deliver a brand guide, logo design, copy writing, photography, full identity package, video, and a new custom web design.

Mayor Henry Braun Ag-Tech Video | City of Abbotsford Economic Development Video Production by Original Ginger City of Abbotsford Economic Development video and motion graphics by original ginger Forward Thinking.

CAED’s brand messaging, marketing collaterals and website reflect the city’s progressive thinking, sending a clear signal to potential investors that the city is open for business. Our team created an award-winning 3D motion graphic video to coincide with the launch of the new website, which features live chat, conditional logic forms and social media sharing tools to increase user engagement and reinforce CAED’s new tagline, “Tomorrow’s Thinking Today”.
City of Abbotsford Many Crops Video and motion graphics by Original Ginger