Open For Business.
Located in the heart of the Fraser Valley, Abbotsford is a city with a lot going for it – a great location, a young and educated workforce, and excellent infrastructure. The challenge for the City of Abbotsford’s Economic Development Department (CAED) was to tell this story to the world in order to attract business investment – and to do this, they turned to Original Ginger for help.
An Invitation to Innovate.
From the start, the mandate was clear: be innovative, push the envelope, inspire the remarkable internally and externally, and demonstrate approachability, community, and accessibility. In an engagement spanning a full year, we built on our unique, in-depth brand discovery process to deliver a brand guide, logo design, copy writing, photography, full identity package, video, and a new custom web design.
Growth Oriented –
A City of the Future –
Open Opportunity for Business Development –