When Jody Thomas was looking to launch her women’s fashion label, SheaKardel, she knew she needed a great-looking website – one that would represent the wild spirit and free-flowing style of her clothing line. For this she turned to Original Ginger. From the very start, we fell in love with Jody’s sense of adventure – it shines through in her life story and in her designs. This inspired us to come up with a playful, engaging look for her site that was a true representation of her free spirit and her keen sense of style. Of course, the … [Read more...] about Fashion Forward: Growing a Business with Online Sales
The heart and soul of our work here at Original Ginger is building the perfect custom branding and marketing solution for you, which means we’re committed to helping you discover the right set of tools for the unique needs of your company and your budget. But we also know that when you’re starting out and it’s time to get your business online, it might seem like a free DIY business website builder is a great option – the price tag looks too good to pass up, and if you can run a company, how hard can it be to build a website? If you want it to … [Read more...] about How Building Your Own Website for FREE! Costs Your Business More Than You Bargained For.
You might have noticed some sites have an “S” at the end of the HTTP (as in https://). What does this mean as a site visitor? What does this mean for business owners? Simply put, more security. Whether you’re paying a bill online or logging into an account, when you see https (or SSL) you know your connection to this site is encrypted so hackers can’t access your data. This actually isn’t anything new, in 2014 Google announced the migration towards https as a “lightweight” signal in ranking algorithms. Bottom line, when Google talks, … [Read more...] about One Little Letter Makes a (Web) World of Difference: HTTP vs HTTPS
Oh, WordPress, we could write here the many reasons we love you: Your ease of use, reliability, reasonable costs and your open source code that we can tickle and tweak to suit our liking. That’s why we’re in love. Because, if you’re on the lookout for a website content management system (CMS), you couldn’t pick a better or easier one than WordPress! Your website. It’s one of the most powerful business tools you will own. And believe us, it’s worth the investment, because once that site is up and running, it will serve many purposes. It’s … [Read more...] about Why You’ll Want to Take WordPress Home with You
The top 6 reasons it’s important to update your WordPress site regularly So you’ve got a shiny new WordPress website. With all the fancy plugins and themes. You paid good money to get an agency to do it all professional-like. So why bother updating it? It’s all good, right? Wrong. Well, mostly wrong. In case you missed it, there are a lot of reasons why you need to keep your WordPress website updated. And we don’t just mean the content, we mean the back-end. See, the back-end of your website is what actually makes it look pretty and … [Read more...] about WordPress Updates and New Releases and Security Upgrades, Oh My!
Let's take a page from Mastering the Art of French Cooking Planning your website can sometimes feel like that special dinner you’ve been planning for some time, you know the fancy French meal you’ve eyed in the Julia Child recipe books but were too nervous to attempt until now? You stare at the cupboards in confusion and that recipe book keeps giving you the stink eye. You know you have to get started. Like every restaurant needs a signature dish, every business needs a website. Especially nowadays. But, your guests are coming and they’ll … [Read more...] about Planning Your Website Like A Gourmet Meal