Oh, WordPress, we could write here the many reasons we love you: Your ease of use, reliability, reasonable costs and your open source code that we can tickle and tweak to suit our liking. That’s why we’re in love. Because, if you’re on the lookout for a website content management system (CMS), you couldn’t pick a better or easier one than WordPress!
Your website. It’s one of the most powerful business tools you will own. And believe us, it’s worth the investment, because once that site is up and running, it will serve many purposes. It’s your modern day calling card, your PR machine, your consumer touch-point and, if you have eCommerce capabilities, a place to sell your wares.
However, if your web presence is dull, shabby, outdated, or unfriendly to mobile users, it’s kind of like showing up to a client meeting with a stellar pitch, but wearing hand-me downs from a cheap thrift shop. You may have the goods, but it’s all about the packaging. People won’t even hear your fantastic ideas if you appear unprofessional.
You need something polished, yet personalised, with easy navigation and compelling content. Something that feels authentic to your brand. A website you will love and eagerly share with the world, because you’re so darned proud of it! It will set a great foundation for your enterprise. And a compelling website is never a waste of time or money. It’s your investment in the future of your business.
But, what to choose when you want to build a fabulous site, or reinvent your old one? It’s like choosing a life-long partner. There are so many options out there and you don’t want to pick the wrong one. So, what do we recommend?
There’s a reason why we’re a WordPress shop. The team at Original Ginger has tried many CMS platforms. Yes, we’ve dated around. But, WordPress wins by a mile! Why? Because of its sheer awesomeness! And a few other perks we’ll list below.
It’s Simple and Uncomplicated
WordPress makes the process of building a website easy for folks like us. Our team at Original Ginger can customise your dashboard so that it’s user friendly for you. This ensures that you don’t need to be a tech whiz to figure out how to make changes to your pages or posts.
What about adding images? Or formatting your content? What happens when you want to do something like pre-schedule blog posts?
Can you drag and drop? Point and click? Then, my friend, you can use WordPress, without the need for coding or extensive knowledge of HTML.
It’s So Flexible!
WordPress is an elegant yet simple to use design tool. And the reason we love it as a design agency, is that it gives us the ability to create beautiful, customisable websites, that business owners like you will love.
We also appreciate the unlimited potential that WordPress gives you. There are no limits on design or development, no expensive upgrades, or costs to unlock features, no content ownership issues and no third party branding on your url.
Even if you already have a site, it might be out-of-date, static, marked with ugly third party branding, or just doesn’t have the features you need. Maybe it’s time to move on to something more robust and a little less limiting?
The good news is that whether you’re a start-up, or an experienced website owner, we have WordPress packages that can suit your needs. We can get you off to a solid start and build a site that can evolve with your business. The best part? You won’t have to endure hours of instruction or confusing online tutorials to learn how to use it.
It’s Always So Open…
WordPress isn’t jealous if you want to add a little something extra to your site. Unlike using a Theme Builder, it won’t prevent you from adding cool functionality when you need it.
WordPress is what we call ‘open source’, which means that experienced users, such as our design team, can fully customise a site however you want, whenever you want it. And isn’t it nice to have unlimited options when it comes to design, features and functionality?
It’s Ready to Experiment
One of the biggest reasons we choose WordPress is that it lends itself so easily to added features. Need a gallery of images? A link to your YouTube account or Twitter feed? Fancy tabs and animation for your content? It’s open to that. WordPress gives us unprecedented access to literally thousands of ready-made plug-ins! Anything you could dream to add is available in the WordPress community.
But even if it isn’t, we can accomplish the task with code! How? Because WordPress is open source and we can add the right code into the right place to make it happen. Voila!
That’s not always the norm, because there is no other CMS as broad and varied as WordPress. That’s why it’s our tool of choice. Because it works best for our clients. And when you ask us for something on your wish list, we can say “Yes, we can certainly do that!”
It Always Looks So Good!
The online world comes in many shapes and sizes. It’s delivered to us through laptops, desktops, tablets and smartphones. So, your website should look good across the entire spectrum of devices. This is essential. A website that isn’t responsive will leave your mobile customers frustrated. It will also affect your visibility in online searches, since Google frowns on outdated web design. However, you have no need to worry with WordPress. It’s so customisable, that our OG design team can ensure that your site is always responsive, and will look great, no matter what device people choose to browse on.
It’s Up on Current Events
The digital world is always evolving, in a constant state of flux. But you won’t have to worry about it affecting your site, because the WordPress community is on top of it! In response to new features, or changes to the web, WordPress will release updated versions to its users. It’s also got your back. The WordPress community is always on the lookout for security loopholes that could endanger your site.
It’s In It For The Long-Term
WordPress isn’t just a fly-by-night friend. It’s a CMS that will be around for the long haul. It’s a tool that will serve you well for the entire life of your website. And because the WordPress community is continuously evolving by introducing new plug-ins and updates, your website will have a flexibility and a shelf-life far beyond what third party theme builders can provide on their own isolated platform(s).
You can also take it wherever you go, even if you switch your web hosting service. A WordPress site is completely portable, unlike other third-party theme builders. This means you’re not tied to a specific provider, or stuck paying monthly fees just to use a certain design theme.
Are You Ready to Say ‘I do’ to WordPress?
We’d be thrilled to make the first introductions, if you’re unsure how to make the first move. Remember, it’s easy to learn, portable, and flexible enough to build a customised website that looks like you invested a million. In the end, it might just be the best thing to happen to you and your business!
If You’re Crushing on WordPress, We Can Get You Started…
Although custom web design is our ‘real love’ we also have a great ‘Builder’ package that can give you a fabulous startup website in no time! Give us a call. We’ll hook you up with WordPress, no coding required. Contact us at 778.298.1966 and we’d be happy to set you up with a package that best fits your goals and your budget.